Gain the likes, shares and interaction needed to create a buzz online
Creativity in content is vital for securing earned media; you are gaining the likes, shares and interaction needed to establish your presence online.
COMBINE CREATIVE VISUALS WITH COMPELLING CONTENT
To gain a reader’s attention and earn shares, likes and other forms of interaction, use images that are relevant to your target audience and bring your content to life. There are many platforms which help you do this, including Facebook, Twitter and Instagram. They are being used by companies from all over the world. They help advertise, attract potential consumers and keep up with competitors, so make sure that you’re keeping up or else you risk falling far behind the rest online.
CREATE A CLEAR AND ENGAGING WEBSITE
38% will leave a website if it is confusing or uninteresting according to a recent study from prnewswire.com. To help attract attention it’s important your site is clear and engaging. Attention-grabbing strategies will hold the audience for longer, these include bringing emotion to your writing, making it personal to the reader and writing enticing titles and phrases.
USE A BLOG TO INCREASE COVERAGE
Many people enjoy diving into a good blog on an interesting topic and they are a brilliant tool to help enhance publicity. A blog also provides an opportunity to rank for keywords. It is also a great way to express yourself through commentary and can harness creativity through videos, images and written content.
Create blogs with engaging content for the chosen target market. Work closely with a talented designer to bring your blog posts to life and hold your reader’s attention for longer.
PARTNER WITH INDUSTRY LEADERS FOR LONG-TERM GOALS
Think beyond the usual ‘trading a product in exchange for a blog post’ or ‘paying an influencer to talk about your company’. To infuse influencer communications with creativity try different tactics such as inviting an influencer to become a brand ambassador or organising an event in partnership with them. Give first, gain later is the approach here. Creating these types of long-term relationships will help establish a good image for your company while increasing publicity.
CHALLENGE ASSUMPTIONS TO GENERATE BRILLIANT CONTENT IDEAS
Stuck for creative content ideas? Challenging other’s assumptions is a great source of inspiration. Start by thinking of a relevant topic and make a list of every assumption made about it. Next, try listing the opposite of those assumptions alongside them and use these to explore some new content opportunities.
Before you choose a topic to write about or a discussion to get involved in, take a step back. Have a think about what it is that you really need to focus on; choosing the right objectives can help you focus on developing ideas into your work.
TELL A STORY THROUGH IMAGES
They say ‘a picture is worth a thousand words’, so use different pictures to convey a message or story. Using a clever tagline or good paragraph along with the image can be effective, but at times you should just use the visual to get your voice heard. There are many websites such as Pinterest and Canva that enable you to create inspiring graphics that will help you communicate creatively to any audience.
LOOK OUT FOR NEW INSPIRATION
Most creativity is brought to life through experiences, books, films and online platforms full of people travelling, socialising etc. Don’t just spend your time looking at others as they experience life; go out and do it yourself. This will help you find inspiration to use in your online content. Remember that people always tend to think of their best ideas when out of their comfort zone. To achieve great output, you need great input.
Get in touch to discover how we use creativity to tell the story of your business, contact SelectPR on +44 7715 656 295 or email firstname.lastname@example.org.