If you’re a FinTech start-up ready to be noticed, how you position your business, brand and personal profile is paramount. At SelectPR, we’ve had the pleasure and privilege of supporting many FinTech businesses on their rise to stardom. Here’s our best advice for those beginning the journey.
1.Create Content as Business Fuel
In order to become an authority your business needs to be aware that it is a long term commitment and not a campaign. In fact, 78% of consumers will trust your brand if you create more customised content.
First step when creating customised content is by carrying out extensive research: know what you are writing about. The more consistent your research the more effective the final piece of work will become. What is the purpose of your content? Are you B2B or B2C? What message are you trying to get across with your content? These are the kind of questions you should be asking yourself. Content should also be created in line with your brand voice. Are you clear what that sounds like?
Finally create a hook that engages your reader. A title and a unique voice will make your content stand out. What also creates great digital content is optimised digital content. Be sure to consider SEO to ensure maximum distribution.
- Create a Cultivated Community for Distribution
Once your content is carefully created you can then take the next step, sharing this information with your community. Becoming actively involved in the sectors in which you work allows you to cultivate a community with an online presence, giving real-time interactions. This community will add fuel to your social channels, PR campaigns, events and more. In order to get noticed it needs to be a multi-level approach that influences what people see on your site, read in the papers and watch on social channels.
This will allow your business to continue to grow and ensure that you have consistent engagement with the work you are doing. Within every community there are leaders and it is important to engage with other businesses too, it is important to not always be talking about ourselves.
- Become an Industry Spokesperson
Content helps you become a spokesperson in FinTech. It is important to have an opinion and offer comments through trade and industry titles – this will give you a voice of authority and help position you as a thought-leader in your space.
The FinTech industry is constantly evolving so it is important to consider speaking at events, roundtables and seminars. This is not only a way to share your knowledge with the world but also a way to gain insights from other businesses and stay aware of industry trends.
Next week’s FinTech event FinTech Connect Live is a great event to have on your radar if you’re keen to boost your profile. Having a clear agenda for the content you will be sharing at events will also allow you to effectively share your business direction and values.
- Be Bold with Originality
Finance is a notoriously ‘dry’ topic that is normally skimmed over when brought up at the dinner table. Marketing follows suite, safely sticking to traditional distributions channels such as broadsheet coverage and whitepapers . However, creativity can shine through with the development of content and PR campaigns that utilise a number of different distribution channels.
Transferwise for example, has an ongoing campaign to fight hidden bank fees. It combines hard hitting facts with flash mobs of people bearing temporary Transferwise tattoos. These kind of strategies are not normally associated with the finance industry, helping the brand attract attention. What originality can you bring to the table?
SelectPR can help you start your journey towards FinTech stardom. Contact us here to find out how.